TL;DR: If you’ve ever desired you could evaluate the guys you date, or perhaps the dudes you-know-who tends to make great times, like you test restaurants, next Lulu is going to make all your desires come true. As the first-ever app for ladies, Lulu is actually bringing the lead in this sector, helping ladies make smarter matchmaking decisions and guys become better daters.
From Amazon to Yelp, we’re in a world in which people love to examine things. Everyone else can not wait to fairly share their particular viewpoint about their most recent food and/or last apartment they lived in, exactly what regarding the most recent guy they proceeded a romantic date with?
Really Lulu is the ideal retailer for doing that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is an exclusive social media that offers women the chance to rate the men they date, advise date-worthy dudes and share personal experiences with scores of some other like-minded women.
Its like talking to your very best friend
Chong and Schwartz got the concept for Lulu after Chong had an unforgettable all-girls brunch knowledge. From changing tales about careers to Valentine’s Day plans, she expected she could bottle that feeling of camaraderie and put it to good utilize.
In 2013, that sight became possible as Lulu, a space in which females feels safe whenever discussing their own really love life.
Director of promotional Deborah Singer stated this has been a number of years coming for a software in this way in the business, specifically with guidelines being very popular in other elements of existence.
«Women nowadays have suggestions about all things in their particular schedulesâ¦ however we do not get recommendations for something as essential as relationships and times,» she mentioned. «We believe’s a remarkably crucial place for women become informed and possess details [about] to enable them to really create wiser choices for themselves.»
Whether it is rating guys they will have gone on with, advocating high-quality guys some other consumers or generating pal contacts, Lulu made a life threatening influence.
«i do believe we’re providing a fresh info level towards internet interracial dating central app room,» Singer mentioned. «Dating is something that does not have that info coating, and in addition we see our selves as delivering more info to this industry.»
Lulu stands apart from other apps because Chong and Schwartz, also every person on team, let their personalities shine through, offering off that sense of chatting with a very great girlfriend.
In accordance with Singer, Lulu is especially common among college women, that are in a fresh dating ecosystem and are generally seeking feminine buddies to visit for tips concerning the guys they truly are meeting on campus.
Lulu additionally leaves the confidentiality and safety of their people very first. The application utilizes Facebook to confirm sex, age (nobody under 17 is actually permitted to join) and pals circles.
But do not consider men aren’t allowed within this women club
In May, Lulu permitted dudes to start utilising the app as long as they happened to be thinking about becoming examined.
Male customers can see their unique total rating and which hashtags women are using to spell it out all of them, like «#AlwaysPleased» or «#WearsEdHardy.»
However they can access data that displays just how women position all of them on traits like humor, kissing capabilities and much more.
Lulu’s article team actually gives men specialized posts that provide dating advice about the certain areas they need improvement in.
Women may also ask the guys their particular opinions on many subjects, such as rectal intercourse or creating a commitment.
To date a lot more than one million guys have actually accompanied, with the average review being a seven, plus some actually look into the application three times each and every day.
«We saw that there was a proper food cravings from men to method of get analytics with what women had been stating about all of them,» Singer stated. «the goal would be to really assist men enhance. Just like you would utilize Bing Analytics in your web site to improve it, this is certainly method of Google statistics for men.»
Creating a safe, good environment for all
Unlike sites like Yelp or TripAdvisor, Lulu cannot enable ladies to create open comments within their critiques.
Women are given multiple-choice possibilities whenever examining the males also women can concur or differ because of the overview, which Singer stated promotes a positive atmosphere but helps to keep user reviews from becoming needlessly mean.
«we are rating men and women â we’re rating dudes. We understand this is actually a painful and sensitive and provocative thing are doing, and we wish to accomplish it in a thoughtful way and also in a constructive means,» she mentioned. «We heard from the very start from women that they didn’t want to be a part of some thing mean, so we determined this structure would preserve that atmosphere.»
Lulu uses that same structure as time goes by whenever broadening some other prominent verticals like beauty, travel or company.
«We want to choose someplace where ladies are arriving at Lulu and it is variety of their own primary destination for acquiring information from other females,» Singer stated. «we are really dedicated to the item and continuing to construct approaches to help females share even more acquire recommendations.»
When you’re ready to release your girlfriend chat, grab Lulu (free-of-charge!) in the software Store or Bing Enjoy.